How to track lead events with CodeQR Conversions

Conversion tracking requires a Pro plan subscription or higher (or an active conversion trial).

When it comes to conversion tracking, a lead event happens when a user performs an action that indicates interest in your product or service. This could be anything from:

Signing up for an account
Adding a product to cart
Joining a mailing list

A diagram showing how lead events are tracked in the conversion funnel

In this guide, we will be focusing on tracking new user sign-ups for a SaaS application as lead events on CodeQR.

Prerequisites

Before you get started, make sure you follow the CodeQR Conversions quickstart guide to get CodeQR Conversions set up for your links:

Configure lead tracking

Depending on which authentication framework you’re using, we have a few pre-built guides to help you track lead events when a new user signs up for your SaaS application:

Clerk

NextAuth.js

Supabase

Auth0

Appwrite

If you’re using the Remix framework, you might run into an issue where you get an empty/null value for the cq_id cookie. In that case, try using a library like cookie instead:

import cookie from "cookie";

const cookies = cookie.parse(request.headers.get("cookie") ?? "");
const codeqrId = cookies.cq_id;

If you’re not using any of the frameworks listed above, you can use the following steps to track lead events:

Within the sign-up API request, retrieve the cq_id cookie that was created by the @codeqr/analytics client-SDK.
Send an event to the CodeQR API with the cq_id value, as well as your customer’s ID and any other relevant information (email, name, avatar, etc.)

If you don’t have a customer ID, you can also use the customer’s email instead.

Code examples

Here are some examples of how you can track lead events using our native SDKs:

import CodeQR from "@codeqr/ts";

const codeqr = new CodeQR();

const codeqrId = req.cookies["cq_id"];
if (codeqrId) {
  await codeqr.track.lead({
    clickId: codeqrId,
    eventName: "Sign Up",
    customerExternalId: customer.id,
    customerName: customer.name,
    customerEmail: customer.email,
    customerAvatar: customer.avatar,
  });
  // delete the cq_id cookie
  res.cookies.set("cq_id", "", {
    expires: new Date(0),
  });
}

Here’s the full list of attributes you can pass when sending a lead event:

Property	Required	Description
`clickId`	Yes	The unique `cq_id` parameter that the lead conversion event is attributed to.
`eventName`	Yes	The name of the event. Example: “Sign up”.
`customerExternalId`	Yes	The unique ID of the customer in your system. Will be used to identify and attribute all future events to this customer.
`customerEmail`	No	The email address of the customer.
`customerName`	No	The name of the customer. If not passed, a random name will be generated (e.g. “Big Red Caribou”).
`customerAvatar`	No	The avatar URL of the customer.

View your conversions

Once you’ve enabled conversion tracking for your links, all your tracked conversions will show up on your Analytics dashboard. We provide 3 different views to help you understand your conversions:

Time-series: A time-series view of the number clicks, leads and sales.

Funnel chart: A funnel chart view visualizing the conversion & dropoff rates across the different steps in the conversion funnel (clicks → leads → sales).

Funnel chart view showing the conversion & dropoff rates from clicks → leads → sales

Real-time events stream: A real-time events stream of every single conversion event that occurs across all your links in your project.

Getting Started

Links

QR Codes

Integrations

Introduction

Prerequisites

Configure lead tracking

Clerk

NextAuth.js

Supabase

Auth0

Appwrite

Code examples

View your conversions

​Prerequisites

​Configure lead tracking

Clerk

NextAuth.js

Supabase

Auth0

Appwrite

​Code examples

​View your conversions

Prerequisites

Configure lead tracking

Code examples

View your conversions